Paris, 2 March, 2017 – Puerto Rican singer, songwriter, actor and producer Daddy Yankee, one of the most influential figures in urban Latin music, will speak at Midem 2017 and participate as Midem Artist Accelerator Ambassador.

The world’s leading music industry event, Midem takes place in Cannes, France from 6-9 June 2017.

A two-time Latin Grammy-winner, nine-time Latin Music Billboard Award-winner, pioneer of the Reggaeton genre and founder of El Cartel Records, Daddy Yankee is a leading figure in today’s global musical landscape. With over 11 million albums sold, he was named as “One of the World’s Most Influential Hispanics” by CNN and Time Magazine. His new single “Despacito” (feat. Luis Fonsi) had more than five million views on YouTube its first day of release. He is also the most heard Latino artist on Spotify.

With more than 40 million followers on social media, he has successfully leveraged the power of social media and embraced innovative digital marketing tools to engage with his fans and develop his career internationally. He will share his vision of social media and digital strategies during an exclusive talk entitled “From Local to Global: The Power of Social Media” on Thursday 8 June as part of Midem conference programme’s Marketing Day.

Daddy Yankee will also act as Ambassador for the 2017 Midem Artist Accelerator, the leading international career booster for emerging talent. The finalists picked by an elite Artistic Committee all get to play live at Midem and will benefit from tailored professional help including coaching sessions with industry mentors. This year’s third edition has been an overwhelming success, with nearly 600 submissions from artists in 67 countries*. Daddy Yankee will hold an exclusive conversation with the finalists, during which he will share his expertise. The names of the finalists will be revealed in early April.

“I’m thrilled to be at Midem for the first time and honoured to be invited as a speaker as well as Ambassador and member of the 2017 Midem Artist Accelerator Artistic Committee. I’m ready to share my knowledge of more than 20 years in the music business with the Midem audience and these rising stars,” said Daddy Yankee.

“As the fastest growing market in the global recorded music industry, Latin America** has always been a key region for Midem and we’re thrilled to be a platform where cross-border independent artists and entrepreneurs like Daddy Yankee are able to share their experience and insight with international professionals and fellow artists. We couldn’t be more proud to welcome him at Midem, as he is without a doubt a true icon and ambassador of Latin Urban Music worldwide, as well as fantastic proof of the dynamism and explosion of Latin music globally,” said Alexandre Deniot, Director of Midem.

*The Midem team is delighted to announce today the pre-selected artists for the Midem Artist Accelerator. Check them out on our Youtube playlist.

**For more information on the Latin American market, check out our exclusive white paper by MediaTainment Finance.

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are  MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector.

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com