Paris, 30 May 2018 – Midem 2018 is offering an exciting line-up of live concerts featuring all 11 finalists in the Midem Artist Accelerator programme, plus showcases from the UK, Africa, Taiwan, China, and Brazil. For the first time this year, these showcases will take place in a brand-new area: the Midem Beach.
Home of the global music community, the 52nd edition of Midem takes place in Cannes, France, from 5-8 June, with live concerts scheduled day and night from Tuesday 5 through Thursday 7 June.
This includes the Midem By Night programme, which aims to provide a showcase to music industry executives and the public alike for a wide range of upcoming international artists.
“Midem 2018 will showcase an outstanding line-up of talent, from around the globe, underlining the fact that live performance is still the beating heart of the event. The brand-new Midem Beach provides a stunning backdrop for these three days of concerts,” said Alexandre Deniot, Director of Midem.
The Midem Artist Accelerator (MAA), a unique scheme to fast-track rising international talent onto the global stage, is the cornerstone of the Midem concert programme, with all 11 international finalists performing over the three evenings on the Midem Beach’s Sunrise Stage:
Tuesday 5 June
- T$HEGO (South Africa), R’n’B/hip-hop/urban; BIGSTAR (South Africa), R’n’B/hip-hop/urban; LA DAME BLANCHE (Cuba), R’n’B/hip-hop/urban; AKA (South Africa), R’n’B/hip-hop/urban
Wednesday 6 June
- DAMIAN LYNN (Switzerland), pop; BEZ (Nigeria), world; AGAR AGAR (France), pop; HYPHEN HYPHEN (France), pop
Thursday 7 June
- DYLAN WILLIAMS (United Kingdom), R’n’B/hip-hop/urban; HAUTE (France), R’n’B/hip-hop/urban; CLIENT LIAISON (Australia), pop
On Tuesday 5 June, in addition to the four MAA Showcases, the Midem Beach Sunset Stage will host the British showcase “Music is Great”, featuring a trio of hot live acts from the UK, namely pop/folk trio WILDWOOD KIN, Scottish singer-songwriter NINA NESBITT, 2017 “Britain’s Got Talent” winner TOKIO MYERS, and also MO LAUDI (South Africa) and SINGLE SPARK revealed by the music network Soonvibes.
On Wednesday 6 June, Brazil’s small business support service Sebrae and its Estrombo project to use new technology to support music companies, will present the Brazilian Experience featuring JOYCE CANDIDO. This will be followed by the SACEM AFRICAN NIGHT, a Trace live event featuring ADANGO from Cameroon/Gabon, hip-hop stars KIFF NO BEAT from Ivory Coast, and Nigerian Afropop queen YEMI ALADE.
Thursday 7 June will see a return of the Taiwan Beats showcase, with sets by eclectic pop act COSMOS PEOPLE, the ‘Taiwanese Adele’ EVE AI, and DJ COOKIE, and also welcome exclusive guests JONAS BLUE and IMOGEN HEAP.
Midem Beach is the new chill-out and creative space where delegates can enjoy exciting music, discover inspiring content, and meet up. The area is located next to the Palais des Festivals and will be open from 8:30am until 2:00am daily. The following brands will be present with newly created beach cabanas: H’art (Germany) & Bertus (Netherlands), the Nordic Pavilion (Scandinavia), Alissia Music (Germany), Horus Music Ltd (UK), Qwant Music (France) and Audio Force One (Portugal).
The Midem Day Stage Programme will host other exciting performances. Over the past four months, some 1,400 Chinese artists have taken part in VOICE OF CHINA by LING – a Chinese equivalent of the Midem Artist Accelerator programme. On Tuesday 5 June, the four selected finalists B SQUARE, HU JIN, YAO BAND, and MAN XINWEI will perform at the Midem Beach representing new talent from China. On Wednesday 6 June: Sebrae and Estrombo will present Brazilian Experience featuring RICARDO IMPERATORE and JANA LINHARES.
Marshall Amplification is supporting the live music at Midem 2018 with the supply of Marshall, Eden and Natal equipment.
About Midem – Home of the Global Music Community, Midem is the world’s leading music event which brings together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events organiser, with over 500 events in 39 countries. In 2016 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.