SNAP’S BEN SCHWERIN & GEFFEN’S NEIL JACOBSON TO KEYNOTE AT MIDEM 2018
DUO TO EXPLORE HOW SNAPCHAT CAN BOOST FAN ENGAGEMENT AND HELP ARTISTS REACH NEW AUDIENCES

Paris, 26 April 2018 – For the very first time, Ben Schwerin, VP of Partnerships at Snap Inc., and Neil Jacobson, President of Geffen Records, will discuss music through the lens of Snapchat in an exclusive shared keynote at Midem 2018.

Home of the global music community, Midem takes place in Cannes, France, from 5-8 June. This shared keynote, part of the Midem Conference Programme, is scheduled for Wednesday 6 June.

Marketing new music in today’s landscape is ever-changing. Labels and artists now utilise a combination of platforms to launch campaigns, but are increasingly turning to Snapchat for global partnerships to engage with and reach new fans.

Together, Schwerin and Jacobson will speak about Snapchat’s unique approach to working with artists and labels from both perspectives, and share why Snapchat’s music experience drives global discovery and conversation unlike any other platform.

“We are very excited to host this shared keynote to explore how the recording industry can forge new partnerships with social media to reach audiences and drive growth. Many music artists are now using Snapchat to communicate with their fans, and the company’s support for popular artists can drastically improve their brand’s reputation,” said Alexandre Deniot, Director of Midem.

Schwerin has been VP of Partnerships at Snap Inc., Snapchat’s parent company, since 2015, and is responsible for the group’s global strategic partnerships in sports, music, entertainment, and politics.

After beginning his career in the music business at Interscope Records, where he worked with superstar artists including the Black Eyed Peas, Fergie, and The Pussycat Dolls, Jacobson was appointed President of Geffen Records in spring 2017 to oversee the historic label via new signings, as well as reinvigoration of the label’s legendary catalogue. The current roster includes DJ Snake, AlunaGeorge, Lil Jon, Mura Masa, Gryffin, Bipolar Sunshine, and upcoming acts Yungblud and B00ty.

Snapchat has enjoyed a fast rise to prominence in the digital world. Since its 2012 launch the premise of Snapchat was always simple: reinvent the camera to improve the way people live and communicate. With 187 million daily active users, a staggering 3.5 billion Snaps are created every day with its cameras.

About Midem – Home of the Global Music Community, Midem is the world’s leading music event which brings together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events organiser, with over 500 events in 39 countries. In 2016 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.