Paris, 17 May 2018Midem and American media company Mass Appeal have teamed up to present the International Premiere Screening of hip-hop documentary “Word Is Bond”, as part of Midem’s enhanced focus on film/TV music.

The home of the global music community, Midem takes place in Cannes, France, from 5-8 June. The International Premiere Screening of “Word Is Bond” is scheduled for Tuesday 5 June.

“Word Is Bond” is a documentary by Sacha Jenkins that examines the transformative power of lyrics in the world of hip-hop music. What was born on the streets of the South Bronx has now taken root globally, and the young poets of New York have helped to spawn regional dialects everywhere. Through dynamic archival footage, in-depth interviews and on-the-ground excursions with artists like Nas, Tech9, J Cole, Rapsody, and Anderson .Paak, the film explores the many dimensions that hip-hop poetics occupy.  

“The film and TV industry is increasingly developing music-oriented content, and generating new promotional avenues and revenues for the artists and the music industry as a whole. As the highpoint of our new, dedicated Film/TV Music programme, we’re very proud to partner with Mass Appeal to present the International Premiere Screening of ‘Word Is Bond’ to our global music community at Midem,” said Alexandre Deniot, Director of Midem.

Midem is introducing a brand-new conference track on Film/TV music, to allow everyone involved in the business to understand where the opportunities are for stakeholders. Speakers from companies like Lionsgate, Europacorp, BMG, and Concord Music, alongside high-profile Film/TV composers like Evgueni Galperine (“Malavita”, “Loveless”), John Lunn (“Downton Abbey”, “The Last Kingdom”), and Tom Hodge (“McMafia”) will participate in exclusive panels and case studies on the afternoon of Tuesday 5 June. Film/TV programmes from networks like Showtime (“Word Is Bond”), Netflix (“The Last Kingdom”), and Amazon Prime (“McMafia”) will be highlighted during this major new focus at Midem.

About Midem – Home of the Global Music Community, Midem is the world’s leading music event which brings together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events organiser, with over 500 events in 39 countries. In 2016 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.