Paris, 28 April 2015 – Midem, the leading international B2B event for the music ecosystem, today announces the 10 finalists of the 4th edition of the Midem Marketing Competition, chosen from a record number of submissions.
The Midem Marketing Competition is an international contest rewarding creative ideas in the advertising world that are driven by music or digital music services, as well as creative online or offline concepts which are enhanced by the use of music. The competition is open to agencies, brands, record labels, production companies, musicians and managers who have contributed to advertising and marketing through music.
Marketing Week, the multi-platform leading marketing magazine, chose the 10 finalists from a record number of candidates this year, with more than 100 submissions, up 61% over 2014. The finalists will be coming from the four corners of the globe to compete and present their innovative concepts with teams traveling from Hong-Kong, the Netherlands, Denmark or the USA to name a few countries.
The selected finalists will be invited to Midem 2015 to present their work before a jury of creative experts from across the music industry, including brand marketers and other executives. This prestigious jury will evaluate each campaign and select the three winners – Gold, Silver and Bronze – who will be announced on 7 June 2015 at Midem.
The 2015 jury members include: Marcie Allen, President, MAC Presents (USA); Jennifer Breithaupt, SVP, Head of Global Entertainment Marketing, Citi (USA); Christophe Caurret, Music Creative Director, BETC POP (France); Lars Düysen, Vice President Brand Partnership & Music Licensing GSA, Sony Music Entertainment (Germany). The competition will be hosted and presented by Ruth Mortimer, Content Director, Centaur Marketing (UK).
The Midem Marketing Competition 2015 edition finalists are:
1979 by Deru (USA)
Converse Rubber Tracks Sample Library by Cornerstone Agency (USA)
Dangerous by David Guetta & G.H MUMM by My Love Affair (France/UK)
Flesh Roxon on a Zombie Road Trip by Dotted Music (USA)
Hello Play! by We Are Social (France)
Kwettr by Black Hole Recordings (Netherlands)
Momentum Duo by Fred & Farid (China)µ
Press Play to Give by Edelman Deportivo (Sweden)
Run Cool with Music by Carat Media Service (Hong Kong)
The Scratch Banner by AIAIAI (Denmark)
More information on all finalists can be found at: http://www.midem.com/en/programme/competitions/midem-marketing-competition/
AdForum, BEO, Brand-e, Campaign Asia, El Programa de la Publicidad, Influencia, LLLLTL, Marketing Week, The Next Gag, UDECAM and Verband Fur Product Placement Association are partners of the Midem Marketing Competition.
About Midem – Midem is the leading international b2b event dedicated to the new music ecosystem, with a market, conferences, competitions, networking events and a festival. It’s the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections. www.midem.com