In this exclusive session, multi Grammy award-winning Cuban duo, Gente de Zona, will discuss their international rise, with Michel Vega, leading Latin music executive, who co-founded Magnus Media with Marc Anthony. The conversation will be the highlight of Midem’s Latin American Forum, as Midem Director, Alexandre Deniot, explains, “For the past few years, Midem has been shining a light on the extraordinary rise of Latin artists on the global stage. It’s been fascinating seeing their evolution into global mainstream and I can’t wait for this year’s Midem Latin American Forum to explore what the next frontier for Latin music will be. From Daddy Yankee to Anitta, Visitante, Dalex or Elvis Crespo, we’ve had the honour of welcoming leading Latin acts at Midem and I’m thrilled that Michel Vega will join us with Gente de Zona, for what I’m sure will be a very inspiring conversation.”
Founded by artist-entrepreneur, Marc Anthony, who himself successfully crossed over to the mainstream in the 90s/2000s, and Michel Vega, a veteran music executive from the live sector, Magnus Media is built on a partnership making it completely relevant. A modern music company, it provides its roster of Latin acts with a wide range of services, tailor-made to help them grow their careers with a global perspective. Working across artist management, music publishing and Digital/Video/TV content creation, Michel Vega will bring a fresh perspective to Midem.
Both Michel Vega and Gente de Zona are looking forward to their exclusive Midem session. Michel Vega says, “We are thrilled to share our experiences in the booming Latin music sector with our colleagues from throughout the world”. Gente de Zona add, “We are really excited to be part of the Midem 2020 line-up and we are looking forward to our dialogue with the global music community”.
With the 2014 smash hit, Bailando, featuring Enrique Iglesias and Descember Bueno, Cuban duo, Gente de Zona, delivered the first global Latin hit of the streaming age. Since then, they have revolutionised urban, tropical and pop music with global hits and stellar collaborations. Instrumental to their international rise, Michel Vega, alongside Marc Anthony, has built Magnus Media, as a multifaceted music company providing 360 tailor-made services to its artists. During their Q&A these Latin powerhouses will take us behind the scenes of building Gente de Zona’s international career and pushing the boundaries of today’s music business.
Alexander Delgado, Artist, Gente de Zona (Cuba)
Randy Malcom, Artist, Gente de Zona (Cuba)
Michel Vega, CEO, Magnus Media (USA)
Midem Latin American Forum, Wednesday 3 June 2020
About Gente de Zona:
Gente de Zona was founded in 2000 as a grassroots Havana rap collective. They became a worldwide phenomenon in 2014 with Bailando, featuring Enrique Iglesias and Descemer Bueno, a collaboration that became the biggest Latin hit of the year, spending 41 weeks at #1 on Billboard’s Hot Latin Songs. Gente de Zona’s first album on Sony Music Latin, Visualízate (Visualise Yourself) was released in April 2016. It hit #1 on the Billboard Top Latin Albums and Tropical Albums charts, and won the Latin GRAMMY® for Best Tropical Fusion Album.
On the Billboard rankings, Gente de Zona has charted 12 singles on Hot Latin Songs, as well as 12 songs on Latin Airplay with three Number Ones: Bailando, La Gozadera and Piensas (Dile La Verdad). In addition, the group has charted 15 cuts on Latin Pop Songs, 17 on Latin Digital Song Sales and an amazing 21 on Tropical Songs, including six chart-toppers: Bailando, La Mala y La Buena, La Gozadera, Algo Contigo, Traidora and Tú Me Quemas.
About Michel Vega:
In 2015 Michel Vega co-founded Magnus Media, LLC, in partnership with Marc Anthony. He currently serves as CEO. In his previous role as Head of Latin Music and a Talent Agent for WME, he established the most prestigious roster of Latin artists in the industry, personally representing dozens of the genre’s most successful artists including Luis Miguel, J Balvin, Juanes, Pitbull and many others.
About Magnus Media:
Founded by international music icon Marc Anthony and veteran talent agent Michel Vega, Magnus Media entertainment and sports includes operating divisions handling artist management, music publishing, digital and video content creation, television production, a music label, a sports division, and a talent agency, all focused on leveraging the power of top Latino content creators worldwide. MAGNUS also represents a roster of artists and athletes that includes Latin urban music stars, Gente de Zona, recording artist Fonseca, radio personality Enrique Santos, pop duo, Mau y Ricky, Cimafunk, Luis Figueroa, Yashua, and over 60 professional baseball players including New York Yankees pitcher, Aroldis Chapman, and Toronto Blue Jays star, Vladimir Guerrero Jr., among many others.
Read more about the Midem Latin American Forum 2020 here
About Midem – Home of the Global Music Community, Midem is the world’s leading music business event, which unites, connects, serves and supports the global music ecosystem to exchange, create, play, forge relationships and shape the future of the industry. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands and talent come together to enrich the passionate relationship between people and music, transform audience engagement and form new business connections.