MUSIC MOGUL TROY CARTER TO KEYNOTE
AT MIDEM ON THE FUTURE OF MUSIC
 

Paris, February 14 2019 – Midem, the home of the global music community, will host Troy Carter delivering an exclusive keynote sharing his views on The Future of Music, at this year’s conference in Cannes, 04-07 June.
 
Troy Carter, CEO and Founder of Atom Factory (USA), was announced last week as partnering with United Talent Agency (UTA) on developing, “innovative ventures in verticals including film, TV and theater”. Today, he is also revealed as the latest keynote booking for Midem 2019, to discuss The Future of Music through the lens of artist development in the age of streaming.
 
A music manager and entrepreneur with a glittering track record, Troy Carter is an exemplar of the world-leading entrepreneurs crossing music and innovation who are taking to the Midem stage. As Midem Director, Alexandre Deniot, explains, “We’re proud to welcome such an incredibly forward-thinking spirit as Troy Carter to speak at Midem for the first time. He is one of the true leaders of the “New School” of music execs. We’ve all been inspired by his achievements and how he continues to innovate in the music, tech and media mix. With his exciting new UTA partnership freshly announced, his keynote will make for a fascinating insight into the future of our industry.”
 
Troy Carter learned the business in the ‘90s, inside legendary music organisations led by icons of the era, at both Will Smith’s WilJam Entertainment and Sean “Puffy” Combs’ Bad Boy Records. He went on to found Atom Factory, launching artists including Lady Gaga into the stratosphere, and investing in leading startups, including Gimlet (recently acquired by Spotify). He was Spotify’s Global Head of Creator Services until September 2018 and has been a huge contributor to the booming streaming ecosystem. He says of his Midem keynote debut, Midem has become a preeminent platform for the most important discussions in the global music industry. I’m looking forward to discussing the current state of the business as well as the rapidly approaching future.”
  
Notes to Editors
 
About Troy Carter, CEO & Founder, Atom Factory (USA)
Troy Carter is the founder and CEO of Atom Factory and co-founder and Managing Partner of Cross Culture Ventures. He most recently served at Spotify as its Global Head of Creator Services, overseeing the company’s relationships with artists, producers, songwriters and labels. In 2017, Troy was also named Entertainment Advisor to the Estate of Prince Rogers Nelson.
Troy rose to prominence in the music industry, nurturing the career of hip-hop sensation Eve, before transforming Lady Gaga into a global pop phenomenon through the nascent innovation of social media. Since then he’s managed the careers of John Legend, Lindsey Stirling, Meghan Trainor and Charlie Puth. His foray into the tech world resulted in the formation of Atom Factory’s angel fund and VC fund Cross Culture Ventures. Early-stage investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, MOAT, Gimlet Media, Thrive Market, and ATTN.
Troy also serves as a member of the Board of Trustees for The Aspen Institute and the Los Angeles County Museum of Art, as well as a board member for organizations including The Grammy Foundation, United Nations Global Entrepreneurs Council and the James Madison Council at The Library of Congress. Carter spent time as a guest shark for Season 7 of ABC’s hit primetime show Shark Tank, and has been globally recognized on industry lists for Fast Company’s Most Creative People, Billboard’s Power 100, as well as The Hollywood Reporter’s Silicon Beach Power List.
 
About Atom Factory
Atom Factory is a multi-dimensional branding, entertainment and artist management company that has caused a paradigm shift in the entertainment industry.
 
Look out for further announcements detailing programming and keynotes coming soon. The Midem 2019 At A Glance Programme can be downloaded here.
 
  
About Midem:
Home of the Global Music Community, Midem is the world’s leading music event which brings
together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
 
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
 
Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events’ organiser, with over 500 events in 39 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.
www.reedexpo.com