Paris, 29 January, 2019 – Midem, the home of the global music community, today announces that music licensing pioneer and a key player in the Chinese market, Mathew Daniel, will give a keynote at this year’s conference, in Cannes, June 4-7.
China has become the 10th largest recorded music market globally. As Vice-President, International, at NetEase Cloud Music, the country’s fastest growing music service, Mathew Daniel has put the independent music community at the heart of streaming. Having launched the first legal independent music store in China 10 years ago, he paved the way for many international artists to legally distribute their music in China, including the then unknown artist, Adele. He will address delegates on the exciting developments taking place in the Chinese music market.
At the forefront of welcoming leading Chinese executives and companies to the annual gathering of the international music business and having featured key figures including Alibaba’s Gao Xiaosong to Tencent’s Andy Ng, Midem will celebrate the importance of this key nation in Cannes during the 2019 event.
Alexandre Deniot, Director of Midem, recognises the significance of Daniel’s debut keynote, saying, “We’re honoured to welcome Mathew to address our attendees. It’s vital, at a time when the music industry is becoming truly global, and new music markets are emerging and even taking over, to highlight the contribution he has made in bringing the Chinese market to its current place of importance with such a vibrant future. As a company, NetEase is doing essential work to place the Chinese music industry at the vanguard of the sector’s evolution. Both Mathew and NetEase are an inspiration and an example to the international industry through their work with independent artists and organisations, and in the part they have played in making China one of the most exciting and integral players in today’s global industry.”
Mathew Daniel was one of the jury members of the inaugural Midemlab, Midem’s startup competition and over a decade later, he now has the chance to address a more digitally evolved audience at Midem. He says, “Midem has been an institution of the music industry over the years and I’m looking forward to returning to it, with the opportunity to share my outlook from where we’re at and also to hear other viewpoints from industry attendees.

Notes to Editors:

About Mathew Daniel, Vice-President International, NetEase Cloud Music (China):
Mathew Daniel has been one of the pioneers in the development of the music licensing market in China for the past 14 years, having started the distribution company, R2G with his partners. After the acquisition of R2G by Tencent Music in 2016, Mathew moved to NetEase Cloud Music (NCM) to head up their International Music division. 
NCM, which started only in 2013, has been the fastest growing music service in China adding 200 million users in the past 12 months to record 600 million registered users. With more than 50% of music listened to on NCM being non-Chinese music, this represents the largest share of consumption of international music amongst all music services in China.
As Technode describes it, “NetEase Cloud Music is considered the cool kid in the music streaming market with its smart music recommendation and partnership with indie musicians.”

About NetEase Cloud Music:
NetEase Cloud Music is a leading interactive music streaming service provider in China. Focusing on providing a differentiated user experience, NetEase Cloud Music has been praised for providing precise, personalized recommendations, promoting user interaction, and creating a strong social community. Launched in 2013 by NetEase, Inc. (NASDAQ: NTES), NetEase Cloud Music is widely recognized as one of China’s most active music platforms in terms of user retention rate, user time spent on the platform and the level of user-generated content. NetEase Cloud Music has more than 600 million registered users and over 20 million tracks.
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Look out for further announcements detailing programming and keynotes coming soon. The Midem 2019 At A Glance Programme can be downloaded here.
About Midem:
Home of the Global Music Community, Midem is the world’s leading music event which brings
together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events’ organiser, with over 500 events in 39 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.