Paris, 13 November, 2018 – Midem, the home of the global music community, will welcome Dia Simms, President of Combs Enterprises, to speak exclusively at its 2019 event.
Dia Simms will address delegates at Midem 2019 during the four-day conference, 04-07 June, in an exclusive talk focusing on her branding activities within Combs Enterprises. Heading the global organisation whose diverse portfolio includes record label, Bad Boy Entertainment, which boasts album sales of over 500 million, Combs Wine & Spirits, and Revolt Media, gives Simms a unique outlook on an area so intrinsic to the commercial mechanisms of the music ecosystem today – the interplay between music and brands.
Dia Simms is looking forward to addressing the Midem audience. “Midem is truly a unique opportunity for new artists, legacy artists, innovators, business executives and beyond to connect and build on the ecosystem of music. This event is the perfect setting for the music industry to come together and discuss everything from song creation to building brands on an international stage.”
Alexandre Deniot, Midem Director, says: “Industry leaders like Dia bring essential insight to the Midem community. Our attendees will benefit from her invaluable perspective on an area that is ever-evolving and increasingly important within our business – the relationship between brands and music.”
Throughout her career, Dia Simms has lived by her inimitable work ethic, believing, as she shared in a recent interview with Forbes,Absolutely, genuinely, everything is possible if you’re willing to work for it.” Alexandre Deniot knows that the combination of this approach and the case studies of huge successes such as the CÎROC Vodka and Deleon Tequila she has overseen, will make a strong impression on those attending Midem next year, “Dia is sure to inspire our diverse range of delegates from across the global creative community, from seasoned music industry executives who come to Midem every year, to those representing multinational brands using music as a key element of their marketing activation and audience engagement. Her experience and knowledge will also have a vital impact on the next generation of industry professionals, who attend to discover opportunities and connections, but also to seek inspiration from those at the top of their game.”
About Dia Simms:
President of Combs Enterprises – Executive, Entrepreneur, Philanthropist, Creative Force
Dia Simms worked her way up to President of Combs Enterprises after Sean “Diddy” Combs initially recruited her to be his assistant in 2005.  She brings her relentless commitment to excellence and her unparalleled track record as a creative strategist and marketer to the leadership team of Combs Enterprises. She has since held numerous roles as part of the Combs executive team, including general manager of advertising and marketing firm, the Blue Flame Agency, and president of Combs Wine & Spirits. Simms oversees business activities across the companies and investments built and cultivated by Mr. Combs including Combs Wine & Spirits, Blue Flame Agency, AQUAhyrdrate, Bad Boy Entertainment, Sean John, Revolt Media, and Capital Prep Harlem.  In 2017 Dia was listed as a powerful executive on Billboard’s annual Women in Music list as well as the Ebony Power 100 list.  In April 2018 she was an honoree of the Matrix Awards from NYWIC. Dia balances her work and personal life by commuting between Combs Enterprises in New York City and Los Angeles to her home in Baltimore where she resides with her husband and daughter.
Look out for further announcements detailing programming and keynotes coming soon. The Midem 2019 At A Glance Programme can be downloaded here.

About Midem:
Home of the Global Music Community, Midem is the world’s leading music event which brings
together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events organiser, with over 500 events in 39 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.