MIDEM LATIN AMERICAN FORUM TO SPOTLIGHT RISING STARS: 
2 NIGHTS OF SHOWCASES FEATURING REGIONAL SENSATIONS, 
FAR FROM ALASKA, MITÚ & MELIM

Paris, 21 November, 2018 – Midem, the home of the global music community, announces the buzzing live line-up for its emerging talent showcase in Rio this month.
 
The Midem Latin American Forum will take place on 26 & 27 November 2018 (by invitation only) at the Centro SEBRAE de Referencia do Artesanato Brasileiro, Rio de Janeiro, Brazil. Today, Midem reveals the roster of talent that will perform across a two day showcase of exciting emerging acts from the region during the conference. The live shows will be partnered by Estrombo, a pioneering programme for artists, established to nurture the growth of the region’s music industry. The full line-up is now confirmed and includes some of the continent’s most hotly touted bands, including Mitú and Melim, and guest appearances by international Midem success stories, Far From Alaska and Adango.
 
Midem Director, Alexandre Deniot, can’t wait to see these promising talent on the stage, he says, “I’m so excited to hear such talented artists perform in Rio. These acts represent the new generation of talent in the continent, especially Mitú, Far From Alaska and Melim. They all reflect different genres and sounds, and showcase the incredible creativity and richness of Latin America’s music scenes.”
 
Showcasing The Region’s Exciting Emerging Talent
 
Named Colombia’s Best Electronic Act and recently hand-picked by iconic British band New Order to open their show in London, Mitú is a “Psychedelic Techno From The Jungle” live duo.  With Julián Salazar on synthesisers, machines and percussions and Franklin Tejedor, (lead guitarist with Bomba Estéreo for 10 years), Mitú have performed all over Latin America, Europe and the US. They have brought their unique sound to global festival stages, from Lollapalooza, to NRMAL Mexico, and Transmusicales in Rennes, France, among many others.
 
One the brightest rising stars on the Brazilian music scene, Melim is a trio of siblings, discovered during Rede Globo’s Superstar. Not only great performers, they are also songwriters. Having written tracks for Brazilian superstars Ivete Sangalo, Luan Santana, the duo Jorge e Mateus, they were recently nominated for a Grammy for the song “Eu Juro,” for the singer Ferrugem.
 
Guest Appearances: Midem International Success Stories
 
Far From Alaska: From Cannes to Rio thanks to the Midem Artist Accelerator
Brazilian band, Far From Alaska, was a finalist of the Midem Artist Accelerator programme in 2016. The same year, they received the “We are the future” Award during the Midem International Awards in Cannes, France.  The act has toured internationally and performed at many leading festivals, including Download Festival and Lollapalloza.
 
Far From Alaska says: “We are very glad to perform at the first Midem Latin American Forum. We also performed at the first Midem Artist Accelerator a few years ago in Cannes and it was a major boost for our career. To be invited to perform again and this time in our home country is an honour and a pleasure and also means we are doing our homework right!”
 
Now celebrating its 5th edition, the Midem Artist Accelerator is a career-boosting programme for emerging talent. It offers a fantastic opportunity to discover and help promising new talent to elevate their career to a truly global level. This unique initiative brings together 11 international emerging artists, who are selected by an elite Artistic Committee. Invited to play live on Midem’s main open-air stage in Cannes, they also benefit from a tailored professional programme onsite, including entry to selected conferences, coaching sessions with industry mentors and networking opportunities with key players from the global music community.
 
Adango: From Africa to Rio thanks to the High Potential Markets Programme
Adango is an emerging artist from Cameroon and an exemplary Midem success story.  Discovered during the Midem African Tour in Congo-Brazzaville, she performed in Cannes during Midem by Night, where she met Brazilian artist Joyce Cândido. They recorded a track together and will perform its debut during the Midem Latin American Forum in Rio. An inspiring cross-continental tale of a global talent radar that has brought two talented musicians together in true artistic collaboration.
 
Adango comments: “I’m so happy to get to share music with the Latino American public, to discover other artists and to have the opportunity to move forward with the musical adventure started with Joyce Cândido in Cannes last summer.”
 
 
The Full Showcase Line-up:

  • Far From Alaska
  • Melim
  • Mitú
  • Flávia Dantas
  • Jana Linhares feat. Fernanda Abreu
  • Joyce e Quarteto do Rio
  • Adango
  • DJ Imperatore 
  • Marcelo Vig & Marcos Suzano
  • Fregonesi
  • Raquel Coutinho
  • DJ MAM

 
Of the full live programme, Alexandre Deniot says, “Artists are at the very heart of Midem’s DNA and mission. The programmes we run and stages we host really do have an impact on the career trajectories of emerging talent. That’s why we’re particularly pleased to be able to feature artists like Far From Alaska and Adango, as examples of “Midem success stories,” in our Rio line-up. These acts illustrate perfectly how we are creating strong and sustainable links from one Midem edition to the next and how our multiple initiatives can truly benefit the artists who take part.”
 
“The launch of the inaugural Midem Latin American Forum in Rio de Janeiro is a milestone in the Rio music industry,” says Cezar Vasquez, Managing Director of Sebrae, Rio. “By bringing an event focused on the development of the Latin American music ecosystem, Rio becomes the industry benchmark worldwide. Sebrae Rio has been investing in the internationalisation of music business and has already promoted seven missions to Midem in Cannes, France. In these missions, more than 100 businessmen had the opportunity to increase their network of contacts and to expand their business.”
 
Notes to Editors:
 
About Showcase Partner Estrombo:
As a partner of the Midem Latin American Forum, Estrombo puts the spotlight on artists from the Rio de Janeiro music scene. Estrombo is a pioneering initiative, resulting from a collaboration between FOMIN/BID (Inter-American Bank of Development), SEBRAE, the Getulio Vargas Foundation (Centre for Technology and Society) and Facebook. It is designed to support the growth of the music industry in the State of Rio de Janeiro through innovation and the use of new technologies.
 
About Sebrae:
Sebrae (Brazilian Micro and Small Business Support Service) is a non-profit private entity with the mission of promoting the sustainable and expert competitive development of small businesses in Brazil. Their aim is to foster entrepreneurship, providing guidance to help small businesses to grow and generate more employment, supporting the growth of the Brazilian economy. 8,5 million small business = 99% of total Brazilian business
Sebrae has a network of almost 700 onsite service centers throughout the country, counting on more than five thousand small business experts and a large pool of external consultants, working towards transferring knowledge and know-how to those who own or intend to start a company. www.sebrae.com.br
 
About Midem:
Home of the Global Music Community, Midem is the world’s leading music event which brings
together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
 
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
 
Reed MIDEM is a subsidiary of Reed Exhibitions, the world’s leading events’ organiser, with over 500 events in 39 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.
www.reedexpo.com