Paris, May 16 2019Midem, home of the global music community, today announces two additional inspiring keynote speakers, Rebeca León (manager of Juanes, Rosalía, J. Balvin) and Marsha Vlasic (representing Neil Young, Elvis Costello, PJ Harvey) for the 04-07 June conference in Cannes.
Two more key global players have today been added to the roster of powerhouse women speaking at this year’s Midem. Joining the already announced Sylvia Rhone, Dina LaPolt and Dia Simms, will be Rebeca León, CEO & Co-Founder, Lionfish Entertainment & Manager of J. Balvin, Juanes & Rosalía (USA), and Marsha Vlasic, President, Artist Group International (USA), each giving keynotes at the June event. Reflecting on Midem’s commitment to giving a platform to the outstanding work of top female executives, Director Alexandre Deniot said, “We are so honoured to welcome both Rebeca and Marsha, two leading executives shaking up the way business is done and pushing boundaries for the artists and talent they work with. They both represent the fundamental evolutions of today’s music industry: Rebeca by bringing Latin music across new frontiers and creating original content for Latin fans, and Marsha as a veteran of the industry, an essential visionary and key player in the live business.”
Rebeca León
In an interview with respected Latin expert Leila Cobo, Executive Director, Latin Content & Programming, Billboard (USA), Rebeca León’s keynote will focus on female empowerment in the music industry. One of today’s most influential managers, representing Latin superstars J. Balvin, Juanes and Latin music’s fastest-rising star, Rosalía, Rebeca is a tireless advocate for women in the music business, always striving to create opportunities for young women. She will offer an invaluable insight into being a female executive in today’s music ecosystem, saying “I’m so honored to have been chosen by Midem to speak at their incredible conference and to be able to use this as a platform to talk about female empowerment. I want girls to know how to talk about money, power and how to get a seat at the table.”
Still one of the few female managers in the business, especially in the Latin industry, Rebeca is considered as a true force and visionary and has been key to breaking Latin music with its diverse cultures into the global mainstream. In her own words, “Through music, the world is now taking notice of the importance of the market; Spanish is the second most spoken language in the world with 400 million native speakers! This is the time to make more content in Spanish! Music is the most unifying element amongst Spanish speakers so it makes sense to draw a lot of content from artists.” Rebeca sits on The Recording Academy’s Diversity and Inclusion Task Force, consistently lands on Billboard’s Women In Music list, and is a board member for She Is The Music.
Marsha Vlasic
A veteran agent of more than 30 years, Marsha is one of the most powerful and respected of her trade in the business. One of the first women to smash the glass ceiling of music’s boys’ club, she has carved out a long-lasting and outstanding career, which started at a time when few women were breaking into the male-dominated business and were hardly acknowledged, let alone celebrated in the ways they are today. As part of the Midem Live Summit, built in association with Pollstar, Marsha will offer an inspiring and eye-opening voice of huge experience to Midem delegates.
Representing heavyweights such as Neil Young, Elvis Costello, The Strokes, Cyndi Lauper, Moby, Band of Horses, Iggy Pop, Regina Spektor, Norah Jones, PJ Harvey, Devendra Banhart and The Breeders, Marsha will share her views on the evolution of the music landscape as a leader of the live industry. She is looking forward to taking to the Midem stage, explaining, For 53 years, Midem has played a crucial role by creating a space where the global music community comes together from around the world. Building artists’ careers as well as legacies are key to me. I had a miracle career, that was never planned. In the 70s being a female in the music business was a real challenge; being married, having children and being able to juggle it all certainly wasn’t easy, but I was a fighter! I also had the chance to work from day one alongside incredible artists, and I have always looked for the long term. I am honored and very excited to have been asked to take part in this year’s Midem, it will give me the opportunity to share my experience to future generations of women in the music industry as well as go back on the wonderful artistic journey this was and still is!”
About Rebeca León, CEO & Co-Founder, Lionfish Entertainment & Manager of J. Balvin, Juanes & Rosalía (USA)
Frequently listed as one of the few women on industry power player lists like Billboard’s Influential Power 100, Rebeca is the guiding force behind some of the Latin world’s most prolific artists, presiding prominently over the recent globalisation of Latin music.
Her stellar roster includes legendary rocker Juanes – 23 Latin Grammys, 2 Grammys and 17 million records sold worldwide, global reggaeton superstar J. Balvin – one of Spotify’s most-streamed and YouTube’s most-viewed artists on the planet who made history in 2019 as the first reggaeton artist to perform on Coachella’s coveted Main Stage, and Rosalia, Latin music’s fastest-rising and Latin Grammy award winning star.  She also works on developing talent, with artists like Dominican trapper Fuego and Grammy-winning producer Sky Rompiendo, the genius behind many of J. Balvin’s biggest hits.
Rebeca began her career working at multinational record labels. Starting at Sony Music in 199 and moving to EMI Capitol in 2002, these years offered Rebeca a comprehensive education in the music business, serving to sharpen her eye for talent and allowing her to benefit from an invaluable insight on how artist careers are made. In 2007, she was named SVP of Latin Talent at AEG Live/Goldenvoice. During her 11-year tenure at AEG, Rebeca and her phenomenal team established the company as the most important concert promoter for the US Latin market. Under her leadership, her division was the force behind legendary Mexican rock band Mana’s record-breaking 7-night run at Staples Center, as well as promoting sold-out shows across the US for Latin luminaries like Juanes, Jennifer Lopez, J. Balvin, Enrique Iglesias, Ricky Martin, Jenni Rivera, Wisin y Yandel, and Romeo Santos, to name a few.
About Marsha Vlasic, President, Artist Group International (USA)
President of Artist Group International, one of the top independent booking agencies in the world, Marsha has represented a diverse menagerie of talent for more than thirty years. She currently represents many of the most distinctive artists in music, including Neil Young, Elvis Costello, The Strokes, Cyndi Lauper, Moby, Band of Horses, Iggy Pop, Cage The Elephant, Silversun Pickups, Regina Spektor, Norah Jones, PJ Harvey, Devendra Banhart, Butch Walker, The Breeders and The Heavy.
Marsha is an advisory board member of the Global Poverty Project, where she plays a pivotal role in booking artists to perform at the organisation’s annual benefit concerts. This past year, she was elected to the board of The T.J. Martell Foundation, a foundation that helps fund medical research to find cures and treatment for cancer. She is also a pioneer for women in the music industry and has been honoured annually by Billboard’s Women In Music and has been a part of Billboard’s Power 100 for many years. In 2014, she was the recipient of the Spirit of Music Award by The T.J. Martell Foundation for Leukemia, Cancer and AIDS Research at the charity’s 39th Annual Honors Gala. This year, Marsha will be a part of the Inaugural Pollstar Impact 50.
Notes to Editors
About Midem – Home of the Global Music Community, Midem is the world’s leading music business event which brings together, connects, serves and supports the global music community to exchange, create, play, forge relationships and shape the future of music. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
Midem is part of Reed MIDEM, a global leader in the organisation of international professional markets in music, television and digital content industries (MIPTV, MIPDOC, MIPCOM, MIPJUNIOR, MIP China and MIP Cancun) and real estate sectors (MIPIM, MIPIM PropTech and MAPIC).
Reed Exhibitions is a leading global events’ organiser, with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.