Paris, 07 May 2020 – Midem, the home of the global music community, today unveils the list of Midemlab 2020 finalists, all pitching to win during Midem Digital Edition, 02-05 June.
Midemlab 2020 marks the 13th edition of the competition that seeks to discover the most promising international startups aiming to develop new technologies and reshape the music industry. This year’s four pitching sessions for selected finalists and the winners’ announcement will be broadcast on the Midem Digital platform, the debut online edition of the conference, taking place June 2-5, and available to everyone for free.
Midemlab 2020 received 226 submissions from 49 countries, a Midemlab record. Finalists include startups from Chile, India and Latvia, for the first time in the competition’s history. Alexandre Deniot, Midem Director, says, “The diversity of entries demonstrates the dynamism of entrepreneurship in the music industry all over the world. Interestingly and excitingly, 14% of submissions have come from startups in Africa.”
The competition’s 20 finalists were selected by Midemlab’s partners, Music Ally, the leading digital strategy and music industry intelligence company, Plus 8 Equity, a music tech venture firm, and The Lynk, an agency connecting creative industries and startups. This edition also marks the launch of a new “Live Music” category, featuring innovations and startups that aim to help the live music ecosystem achieve its digital revolution.
Midemlab is the leading competition for innovative startups in the music industry and entertainment business. Previous participants have raised millions of dollars in funding following their appearance at Midemlab. Others have been acquired by major players and many are now well-established in the music ecosystem.
Midemlab Success Stories
Previous Midemlab winners include Soundcloud, Kickstarter, The Echo Nest (acquired by Spotify), Next Big Sound (acquired by Pandora) Asaii (acquired by Apple) and BandPage (acquired by YouTube). More recently, 2019 Midemlab winner Endlesss (UK) closed a major funding round from high-profile execs right after Midem and Jambl (Germany) raised €500k just a few months after taking part in Midemlab.
The Midemlab Pitching Process
Prior to the competition, all Midemlab finalists will have a one-to-one coaching session with Abbey Road Red, the first pure-play music tech incubation programme in Europe, to improve the pitch they will then deliver to the jury.
During Midem Digital, the 20 finalists will introduce their company and their solution to a jury of decision-makers, international media and investors. The jury will nominate four winners – one per category – who will benefit from free legal advice from Jeff Liebenson of Liebenson Law, free PR advice from Rock Paper Scissors, free marketing advice from Kuack Media, a free mentoring session from innovation firm The Lynk, a one-to-one meeting with VC firm Plus 8 Equity, one free registration for Midem 2021, and more.
The Midemlab 2020 Finalists:
Music Creation & Education
Boomy (USA) – A solution to make instant songs, even if you’ve never made music before
MuseMind (France) – A software for video game and audiovisual production industries professionals
Paradiddle (USA) – Learn and play the drums in virtual reality
RIYAZ (India) – An app that helps people learn how to sing
Solfeg.io (Latvia) – A solution that simplifies music teaching in schools and inspires practicing at home
Music Distribution & Discovery
Fantasy Music Manager (Norway) – Become the best manager of music festivals, music TV-shows and more
Sua Música (Brazil) – The leading UGC music platform for independent artists in Brazil
Super Hi-Fi (USA) – Advanced AI that helps automatically deliver digital-music listening experiences
Weav Run (USA) – A new type of adaptive record that changes tempo, intensity, genre, and structure in real time
Yneuro (France) – A neurotechnology AI startup that delivers tailor-made content based on the brain’s musical satisfaction
Music Marketing & Data/Analytics
Audoo (UK) – An audio meter which tracks music broadcast in commercial premises
BuzzMyMedia (UK) – Scaling audience & revenue through data and tech on YouTube
Fanear Labs (Chile) – Business Intelligence for the live music industry
Soundeon (Estonia) – A Marketplace for music royalty streams
TRASH (USA) – Make music videos on your phone with one tap
Live Music Experiences
Eyellusion (USA) – Addresses end-to-end hologram production needs for the live music market
Jamset (France) – Music studios for workplaces & hotels
RQST (Norway) – Reviving the old jukebox success into a modern and more social digital experience
Snaptivity (UK) – A smart venue technology powered by fan emotions
Uptune (Canada) – Suite of software tools helping musicians improve their sound
Midemlab Sponsors & Partners
Midemlab would not be possible without the inspiring contribution & collaboration of its partners:
Abbey Road Red, Music Ally, Plus 8 Equity, The Lynk, IAEL, Kuack Media, Rock Paper Scissors, 2112, Cap Digital, Digital Lab Africa, East West Digital News, France Digitale, Les Echos, Lincc, Maddyness, Music Norway, Music Press Asia, Music Tech France, Music Tech Germany, Music WorX, Mustach, Silicon Luxembourg, STHLM Music City, Tech in Asia, Wallifornia Musictech, Wework Labs.
Notes to Editors
About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM – Cannes, Propel by MIPIM – Paris, Propel by MIPIM NYC in partnership with Metaprop, Propel by MIPIM – Hong Kong; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Mumbai for the retail real estate sector. www.reedmidem.com
About Reed Exhibitions – Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants. Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexhibitions.com