Paris, 02 September 2020Midem, home of the global music community, today reveals the full programme for its Spotlight on East Africa Music Industry Programme initiative, in association with Nyege Nyege Festival.
Following Nyege Nyege Festival’s recent announcement of a Midem partnership on its debut digital edition, Midem now unveils the full programme for its Spotlight on the East Africa Music Industry event. This partnership will add an industry dimension to the huge Ugandan festival and bring global players to meet and talk business with their East African peers. Spotlight on East Africa will feature stakeholders from the region across a broad spectrum, covering, media, rights collection agency representatives, label heads, artists, managers, event organisers, music journalists, tech innovators, streaming and digital services and international trade bodies.
The event will highlight East Africa’s artistic scene and diverse music genres via a rich blend of content, including digital showcases and DJ sets as well as offering delegates the chance to have one-to-one speed meetings. The programme forms part of the overall Midem African Forum. With nine events in six countries, including a dedicated track in Cannes during Midem, the Midem African Forum was created in 2018 with the goal of supporting the structuring and professionalisation of Sub-Saharan Africa’s music sector. 
Derrick Debru, Co-founder of Nyege Nyege, says, “Today more than ever, the world is connected in ways that redefine how music is made, discovered and consumed. As the world looks to East Africa for new sources of inspiration, the time has come for the region to impact the global soundscape by engaging directly with the global music industry. For the last 50 years, Midem has been a leading music conference, bringing together industry players from around the world to discuss music trends and how to grow the industry. As Nyege Nyege, we believe that music can create jobs and bring peace and happiness, and we strive to support the growth of the East African music industry for those very reasons, improving every aspect of the ecosystem. By joining Midem for a special industry showcase and high-level panels and artist talks, we believe it’s one more step towards giving the East African music vibrancy a solid footing in the global music industry.” 
Midem Director, Alexandre Deniot, says, “It’s always been our goal to put African talent on the global music map via the African Forum initiative. We want to help foster connections between the continent, centre of so much music dynamism, and the rest of the world. Partnering with Africa’s essential electronic music festival, Nyege Nyege, on Spotlight on East Africa is the natural next step following the success of the Midem African Forum, held in Cannes, France, and across the continent via a series of one-day events in Johannesburg, Cape Town, Lagos, Abidjan, Brazzaville, Dakar and Douala, since 2018. Nyege Nyege has built a reputation for championing African music in all its diversity, and represents a model of independence and creativity. That’s totally aligned with the African Forum and all we hope to champion and support. Spotlight on East Africa Music Industry Programme’s stimulating 2-day, online programme will highlight talent and key artists of the region.”
Thursday, September 3rd 
12:00 PM CEST – Artist Showcases
. Bensoul, Pop (Kenya) 
. DJ Coco Em., Afrohouse/dance (Kenya)
. Duma, Metal (Kenya)
. Lamu, Pop (Uganda)
. MC Yallah, Hip hop (Kenya)
. Nihiloxica, Techn (Uganda) 
. Wamwiduka Band, Mchiriku (Tanzania)
3:30 PM – 4.00 PM CEST – Conferences – Session 1: Panel – Understanding East Africa
From Kenya to Uganda, Rwanda and Tanzania, we’re witnessing the rise of a true regional powerhouse and a booming music industry with global ambition. This panel will touch upon the richness and diversity of its music production, from local genres such as Bongo Flava to twists on EDM, metal and hip-hop, among others, the dynamism of its live scene and the strength of the region’s digital penetration. 
The session will help you understand the opportunities for both music executives and artists in East Africa right now. 
Confirmed Speakers:
. Derek Debru, Founder, Nyege Nyege (Uganda)
. Yoel Kenan, Founder & CEO, Africori (South Africa)
. Mars Masai, Research & Insights Manager, HEVA fund (Kenya)
. Angela Ndambuki, Regional Director Sub-Saharan Africa, IFPI (Kenya)
. Moderator: Jasmin Lavoie, Writer on African issues, Billboard Contributor (Canada)
4:00 PM – 4.30 PM CEST – Conferences – Session 2: Panel – Getting into East Africa
Looking for new opportunities in one of the most exciting music markets in the world right now? East Africa should be on your radar and this session will provide you with key insights from leading executives in the region on who to partner with and give you tips on how to break into the market. Exploring the region’s main consumption habits, marketing and PR trends, as well as distribution mechanisms and touring routes, this panel will be unmissable.
Confirmed Speakers:
. Aly Alibhai, CEO, Talent Africa (Uganda)
. George Gachui, Co-Founder, MOOKH (Kenya) 
. Martha Huro, Managing, Director, Boomplay East Africa (Kenya)
. Samuel Sangwa, Regional Director for Africa, CISAC (Rwanda) 
. Moderator: Kevin Rugamba aka K’Ru, DJ, Curator & Founder, Pineapple Undertones (Rwanda)
4.45 PM – 5.45 PM CEST – One-to-one Speed Meetings Day One
Exclusively during the “Spotlight on East Africa Music Industry Programme”, connect with the region’s leading music executives, speakers and artists for a series of 5-minute one-to-one virtual speed meetings.
Discover who they are, choose who you want to meet and, if the interest is mutual, the meeting is confirmed!
Two sessions are available: save the date, your full meeting agenda will be automatically created by the Midem platform on your profile an hour before the session!
Friday, September 4th
10.30 AM – 11.30 AM CEST – One-to-one Speed Meetings Day Two
Exclusively during the “Spotlight on East Africa Music Industry Programme”, connect with the region’s leading music executives, speakers and artists for a series of 5-minute one-to-one virtual speed meetings.
Discover who they are, choose who you want to meet and, if the interest is mutual, the meeting is confirmed!
Two sessions are available: save the date, your full meeting agenda will be automatically created by the Midem platform on your profile an hour before the session!
12:00 PM CEST – Artist Showcases
. Beenie Gunter, Dancehall (Uganda)
. Benzema, (Kenya) 
. Catu Diosis, Dance (Uganda)
. Jay Mitta ft. Anti-Vairas & MC Kidene, Singeli (Tanzania)
. Mike Kayihura, Pop (Rwanda)
. Otim Alpha, Acholitronix (Uganda)
. Siti And The Band, Taarab (Tanzania)
4:00 PM – 4.30 PM CEST – Conferences – A Conversation with Kampire, the DJ changing the face of EA’s EDM scene
Mixing influences from all around the world, Kampire’s powerful sets mesmerise her audience show after show. Part of Nyege Nyege’s iconic Tapes, she leads a new generation of DJs and artists changing the narrative of music in East Africa and boosting a hyper dynamic and creative music scene. In this conversation, she will touch upon her experience developing her career, touring internationally, as a female African artist, as well as discussing the multifaceted music scene of East Africa and the opportunities for artists in the region and beyond.
. Kampire, Artist (Uganda)
. Moderator: Camille Storm, Music Executive/Founder/Journalist, Camille&Co/C&C Distro (Kenya)
Spotlight on East Africa Music Industry Programme takes place online, 03-04 September. Keep an eye on https://www.midem.com/en-gb/midem-digital-edition.html#africanforum for further programme updates and full details.
To Editors
About Nyege Nyege Festival
Nyege Nyege Festival, and its associated labels Nyege Nyege Tapes and Hakuna Kulala are parts of a music incubator based in Kampala since 2015 with the goal of amplifying the bubbling East African music scene, bringing many genres and artists to the international spotlight. Today both labels and the festival have received critical acclaim for both their curation and releases, and numerous artists who have developed international careers, while also contributing to building a stronger East African creative industry.
The next edition of Nyege Nyege Festival 2020 will feature over 300 artists from all over Africa, from December 3rd to December 6th, and also mark the launch of Nyege Nyege as a permanent content platform. 
About Midem
Home of the Global Music Community, Midem is the world’s leading music business event, which unites, connects, serves and supports the global music ecosystem to exchange, create, play, forge relationships and shape the future of the industry. With a rich 4-day programme of conferences, competitions, networking events and live performances, music makers, cutting-edge technology companies, brands and talent come together to enrich the passionate relationship between people and music, transform audience engagement and form new business connections.
Midem Digital Edition is a brand new initiative for the music community. It aims to bring the global music community together to get a better understanding of what’s ahead for our industry in the post-COVID era, thanks to an amazing line-up of keynotes and speakers from every music sector.
About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM – Cannes, Propel by MIPIM – Paris, Propel by MIPIM NYC in partnership with Metaprop, Propel by MIPIM – Hong Kong; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Mumbai for the retail real estate sector. www.reedmidem.com